Mike has spent most of his life working out what makes people tick and figuring out what they want and why. He co-founded leading advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated his advertising career in Auckland as Managing Director of Saatchi and Saatchi.
Mike has written four books, and has been a regular television guest and commentator. He writes an Innovation column for Idealog magazine, one of his company’s portfolio. In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) his thesis was on the alchemy of innovation in New Zealand business. He has recently been appointed an Adjunct Professor at Auckland University of Technology.
We are lucky enough to have Mike speaking at HPN 2018 and so we interviewed him so you could get a bit of insight into why Mike does what he does.
What is your professional background?
I co-founded advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated my advertising career in Auckland as Managing Director of Saatchi and Saatchi.
I was also a director of a family building company and in the early 80’s set up Replica Homes, with franchises throughout New Zealand
In 2003 I launched The Lighthouse Ideas Company and in 2008 I helped undertake a management buyout of Image Centre Group; multi-channel communications company, with interests in digital and offset printing, publishing, video-production, retail advertising and web development. I also set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company, planted Lonely Cow vineyard on Waiheke, and have interests in a wine distribution company operating through Nashville, Tennessee.
I have written four books, and has been a regular television guest and commentator. I write an occasional Innovation column for Idealog magazine. In 2012 I was named Business Columnist of the Year in the Magazine Publisher’s Awards. I am an Adjunct Professor at Auckland University of Technology and a Fellow of the Chartered Institute of Marketing. I have a Master of Philosophy degree (with 1st Class Honours) my thesis was on the alchemy of innovation in New Zealand business.
What drives you to do the work that you do?
How would you describe your philosophy about ‘healthy’?
Loose and flexible.
Picture this, you’re living your most perfect day- what does this look like?
On a boat, fishing.
Now, what’s your actual typical day look like?
In an office, working.
What’s your typical meal for….
First thing upon waking:
Get up and go to the gym
Protein smoothie and poached eggs
Sushi or sandwich
Lamb chops, spuds and peas
Snacks or sweets:
What’s one of the biggest health misconceptions in your opinion?
That a normal balanced diet is unhealthy.
What things do you do to keep up to date with your profession?
I read every relevant blog and article I can.
Post by Emily White
Do you stick to your diet to a tee during the week, only to find yourself blowing out on the weekends? Despite your best intentions, you get home on a Friday evening, tired and hungry, and start reaching for the foods that you have been avoiding all week? Do the Friday night indulgences then set you up for a weekend of over consuming food and alcohol leaving you disappointed and annoyed come Monday morning?
This weekend overeating habit is all too common with one study showing that majority of individuals will lose weight during the week and gain in the weekends which leads to a viscous ‘yo-yo’ diet cycle.
If overeating on the weekends has been sabotaging your progress there are a few changes you can make to prevent this.
Julia Rucklidge is a professor of clinical psychology at the University of Canterbury. She has published many peer reviewed scholarly articles on nutrition as it relates to psychiatric symptom reduction. For more than a decade, Dr. Rucklidge has played a key role in forefront nutrition-mental health research, including extensive research using micronutrients.
We interviewed her so you could get a bit of insight into why Julia does what she does.
Dr Lara Briden is a naturopathic doctor and the period revolutionary—leading the change to better periods.
She first worked as a researcher and evolutionary biologist at the University of Calgary. She then went on to graduate as a naturopathic doctor from the Canadian College of Naturopathic Medicine (CCNM).
Her mission is to empower women to have easy, symptomless periods and join the worldwide "period revolution."
We interviewed her so that you can get some insight into what she does.
Sol Orwell is an entrepreneur and business developer, most known for his work as the co-founder of Examine.com. He was recognised as a 2014 Game Changer by Men’s Fitness and profiled by Forbes as a seven-figure entrepreneur. Most people "teaching" entrepreneurship are unqualified - a mixture of little success and little experience. Sol? He has lived it. 15+ years, 6 companies, over 8 figures generated.
We interviewed Sol so you can get a bit of insight into why he does what he does.
Post by Emily White
As the mornings get colder in New Zealand and winter looms on the horizon, many of us are booking warm holidays to escape the grips of the Southern Hemisphere winter. However with long-haul travel comes the inevitable dreaded jet lag. When we travel to a new time zone, our circadian rhythms are slow to adjust and remain on their original biological schedule for several days. Some individuals try taking over-the-counter or prescription pills to improve symptoms while others rely on coffee and adrenaline to get them through. Emerging research has discovered a game changing strategy to fight jet lag: fasting before and during the flight.
By Cliff Harvey
What does this have to do with nutrition?
Nada, nothing, not a bean.
BUT - I do know a little about training. Along with being a qualified trainer and having previously worked as a strength-coach for over a decade, I also won a few All-Round Weightlifting World Champs and set a few world strength records back in the day...
Nowadays I don't have the time to do much strength coaching at all, and hell, even my own training can suffer due to demands of writing, researching, speaking, and eating cookies with milk...
This program is a 'go to' for me. I hate (strong word I know) complicated, long training programs. Whenever I start adding too much to a plan, I lose interest, and find myself heading back to simplified, reduced volume plans. Sometimes I'd feel a bit guilty for that but at our recent HPN Conference our buddy 'The Glute Guy' Bret Contreras PhD gave a great keynote presentation on training program design, and one of the key 'take home' messages for me, was, do what you dig doing!
So, what's the 3-5 plan?
Read the full post here at Patreon
Kirsten Beynon is a registered clinical nutritionist and health science geek who is passionate about helping people find and maintain their best possible health through sustainable diet and lifestyle changes.
She has many years of experience in the medical field, and has a broad and deep knowledge of medications and complex medical conditions that she can apply to my practice of nutrition.
Kirsten holds a BSc (Honours) in Biomedical Sciences, a Masters degree in Toxicology and a Diploma in Nutrition. These complement each other to provide great background knowledge of health and nutrition along with strong research and problem solving skills.
We interviewed Kirsten so you can get a bit of insight into why she does what she does.
By Cliff Harvey
A quick search for “Are Protein Isolates Dangerous” on the interwebs provides a lot of links that suggest a whole host of risks from taking a protein isolate. But how valid are these claims?
TL:DR - NO. Don't be scared of protein isolates homie!
Some of the more common 'risks' are....
Read the full article here at patreon
The impact on health in jockeys due to demanding weight requirements in horse racing and nutritional strategies to help minimise the damage
Post by Lee-Anne Wann
Research and popular science articles by the members and faculty of the Holistic Performance Institute.