Mike has spent most of his life working out what makes people tick and figuring out what they want and why. He co-founded leading advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated his advertising career in Auckland as Managing Director of Saatchi and Saatchi.
Mike has written four books, and has been a regular television guest and commentator. He writes an Innovation column for Idealog magazine, one of his company’s portfolio. In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) his thesis was on the alchemy of innovation in New Zealand business. He has recently been appointed an Adjunct Professor at Auckland University of Technology.
We are lucky enough to have Mike speaking at HPN 2018 and so we interviewed him so you could get a bit of insight into why Mike does what he does.
What is your professional background?
I co-founded advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated my advertising career in Auckland as Managing Director of Saatchi and Saatchi.
I was also a director of a family building company and in the early 80’s set up Replica Homes, with franchises throughout New Zealand
In 2003 I launched The Lighthouse Ideas Company and in 2008 I helped undertake a management buyout of Image Centre Group; multi-channel communications company, with interests in digital and offset printing, publishing, video-production, retail advertising and web development. I also set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company, planted Lonely Cow vineyard on Waiheke, and have interests in a wine distribution company operating through Nashville, Tennessee.
I have written four books, and has been a regular television guest and commentator. I write an occasional Innovation column for Idealog magazine. In 2012 I was named Business Columnist of the Year in the Magazine Publisher’s Awards. I am an Adjunct Professor at Auckland University of Technology and a Fellow of the Chartered Institute of Marketing. I have a Master of Philosophy degree (with 1st Class Honours) my thesis was on the alchemy of innovation in New Zealand business.
What drives you to do the work that you do?
How would you describe your philosophy about ‘healthy’?
Loose and flexible.
Picture this, you’re living your most perfect day- what does this look like?
On a boat, fishing.
Now, what’s your actual typical day look like?
In an office, working.
What’s your typical meal for….
First thing upon waking:
Get up and go to the gym
Protein smoothie and poached eggs
Sushi or sandwich
Lamb chops, spuds and peas
Snacks or sweets:
What’s one of the biggest health misconceptions in your opinion?
That a normal balanced diet is unhealthy.
What things do you do to keep up to date with your profession?
I read every relevant blog and article I can.